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Suiza Fruit with new packaging

You've probably seen the changes we have made to strengthen the "look" modern, youthful and refreshing Swiss Fruit. Importantly, the packaging has highlighted the new benefits and attributes such as, 20% less sugar and 90 calories, we are confident will generate an increase in sales. The same is the result of a series of studies with consumers, and aims to reposition the brand to maintain the leadership that has characterized the product since it was introduced to the market 20 years ago.

In Suiza we are very excited about this launch and we put all our resources to be successful. It comes accompanied by a whole new advertising campaign and marketing strategy that includes direct contact with consumers. 


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